Factors on the page

1. Optimization of keywords - The optimum selection of keywords is the foundation of any SEO strategy, so try this factor in detail in the following paragraph.

2. Optimizing titles - Since the title is what the search engines show in the results list, the objective of the optimization is twofold. On the one hand should be a claim for users entering the site, and the other must be configured so that search engines accorded a good position to the web. To achieve good rankings are advised drafting of relevant titles between 5 and 10 words in which mention at least once the keywords that optimize the web.

3. The Meta tags - Included within the tag , aim to provide information about search engines on the web. The most important are the META DESCRIPTION (describing the content of the page and serves as a description of the results in some search engines like AllTheWeb), the META tag KEYWORDS (now almost all the search engines ignored because of their manipulation to achieve greater relevance) META tag LANGUAGE (indicated by the language of the page) and the META tag ROBOTS (tells the search engine if you want to index the page and / or desire to follow the links). Although many search engines do not have in mind, it is recommended to continue for each page of the website.

4. Key words secondary - The secondary keywords must be distributed correctly in the text of a page. The recommended density (percentage of keywords on the total number of words) is between 5% and 8%. According to the principle of placing keyword proximity is recommended as close to the top of the page. To give them more importance, there are several labels:<Hn> (where n is a number from 1 to 6), <i>, <b>, <strong> and <li>. The main keyword is highlighted with a <H1> and should be placed near the top of the page.